Copywriting  

Just like you, I saw or heard approximately 15,000 advertising messages today. And even though I am a freelance copywriter who takes a professional interest in noticing ads more than the average person, barely the tiniest fraction of them made any impact on my consciousness at all.

We are all so ...read more

One of the biggest problems any business has is how to make potential clients aware your company even exists and has the capabilities to solve their problems. These potential customers have problems they want to solve, but have no knowledge about your firm and your skill at solving those exact ...read more

Of all the neat tricks I’ve learned as a freelance copywriter, nothing grabs and holds onto a reader’s attention faster than the technique I am about to show you. I know of no more powerful way to get a reader to hang onto every word you say or write.

In fact ...read more

Every freelance copywriter should own a copy of “Tested Advertising Methods,” written by the legendary copywriter, John Caples.

In the mid roaring twenties, 25 year old Caples made advertising history when he wrote the most famous ad of all time. It began with the words:

They laughed when I sat down at ...read more

freelance copywriter, freelance commercial writer

As a freelance copywriter, I love it when I get to use real customer testimonials in the copy I write for one of my clients.

No matter how much experience I may have as a freelance copywriter and no matter how much effort I put into honing ...read more

The Before and After Scenario is one of the oldest, and best, methods used by freelance copywriters. And why not? It works because it paints a vivid portrait for your prospect of how he can realize a major change in his life.

A “Before-Scenario” depicts a person whose circumstances are much ...read more

Why should you hire a copywriter? If you run a small or home based business it can be difficult to see the point of bringing in somebody from outside. Why not cut costs by doing it yourself? After all, it's only writing, and everybody knows how to do that, don't ...read more

Cheese - anybody? How about some peanut butter?

These may not sound good to you, but to our four legged unwanted home intruders, they appear quite succulent and delicious, at least when placed on the 'got-ya stick' of a mouse trap. Now I don't know about your mice, but mine are ...read more

Do you want to have an online business that makes no sales? One way is to have bad copy on your pages.

If you have a business where you sell products that are in demand and you have done well locally with the products, but you can’t seem to sell them ...read more

Get Rid of Your Writer’s Block!

Writer’s block is horrible, especially when there’s a deadline looming. It really is a nightmare for someone who is supposed to write large chunks of text on a daily basis. I don’t often get it, but when I do I use several techniques to help ...read more