Sales-Teleselling  

When my sales management assistant requested an update on a particular account, I didn’t want to make the call. However, I knew if I didn’t make the telephone call, my assistant would hound me until I had an updated status. This is one reason I love my digital assistant.

My computer ...read more

Have you ever wondered why sales managers are so insistent that you cold call?

Have you ever wondered why many companies will not even consider a marketing budget, and instead mandate cold calling, make it a job requirement, and tell you you’ll be fired if you don’t do it?

Doesn’t it seem ...read more

Many sales reps look at ads, direct mailing pieces, catalogs, the Internet, anywhere there's advertising as sources of prospects. This is wise. But I find so many of these people ill-prepared for what they inevitably hear on calls. Here's an example of what I received.

Caller: “Hello, this is Bill Jones ...read more

Let's say that you were a business owner or executive manager at a company and you get a phone call that went like this:

Good morning Mr. Decision Maker, this is Cold Caller from XYZ Corporation. The reason I'm calling you this morning specifically is so that I can stop by ...read more

Telemarketing is still, dollar for dollar, one of the most cost-efficient means of advertising. Why dread it?

I know, I know. There's so much rejection. But if you made all your decisions in life based on the number of rejections you received you'd probably never leave the house. You can thank ...read more

For attendees of my Telesales Rep Colleges, and customized training programs for clients, I have a standing offer of evaluating their opening statements afterward. Here are a few submitted by the pros at Dobbs Publishing, a group of niched magazines for auto enthusiasts.

Joe Galloway faxed over several openers. The first ...read more

What is telemarketing?


Telemarketing is the process of marketing goods, advertising services or customer service over the telephone. It is classified into two; inbound and outbound telemarketing. Inbound telemarketing is any incoming sales or service from viewers and listeners who want to order the advertised product or ...read more

The first few minutes of an incoming telephone call are critical if you want to turn an inquiry about your company's products or services into a long term customer relationship. Research shows that you only have about seven seconds in which to take charge of the call and capture the ...read more

Yesterday I received an unsolicited phone call from a woman. It turns out she was a B2B cold caller. Here's how it went:

Cold calling woman: Hello, can I speak to the person in charge of your janitorial cleaning services?

Me (the decision maker): We don't use janitorial cleaning services.

Cold calling woman: ...read more

Telemarketing has emerged as a popular and effective marketing tool. More and more companies are adopting this method owing to the quicker responses received. Companies often outsource their telemarketing services to third party telemarketing firms. The outsourcing enables the companies to concentrate on their core activities, while the telemarketing firms ...read more