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Those who have authority based on the position they hold in the community have Positional Authority. This includes your boss, the U.S. President, or a police officer. A landmark study conducted by Stanley Milgram at Yale University illustrates just how powerful Positional Authority can be. In his experiment, Milgram had some participants pose as "teachers," while others portrayed the "learners." The "teachers" were told they were going to help the researcher test the learning levels in the "learners" by giving progressively more intense shocks each time a "learner" answered memory questions incorrectly. Of course, no real shock was administered, but the "teachers" were not aware of the false premise, and the "learners" were instructed to act as though the pain were real. It appeared as though the "learner" were suffering intense pain. The purpose of the study was to see how far the "teachers" would go in obeying the head researcher's authority, even if it meant inflicting great pain on a fellow human being. The results were astounding: Two-thirds of the subjects delivered as much pain as they could (450 volts), pulling all 30 of the shock switches, even when the acting "learners" pleaded, begged, and even screamed for them to stop the experiment. This experiment strikingly demonstrates the concepts we've made about Positional Authority. Consider the following key points: First of all, the "teachers" were noticeably uncomfortable with what they were doing. In fact, they hated it. Many of them asked the researcher to please end the experiment. But when he refused, they continued on, trembling, perspiring, and some even laughing nervously. In spite of their extreme discomfort, almost all of the "teachers" continued to obey the head researcher until the experiment was over. The converse is also revealing: When the scripts were reversed and it was the "learners" ordering the "teachers" to deliver more shocks, while the researcher protested, not even one single person obeyed! One hundred percent refused to obey the "learners" over the researcher. After obtaining the shocking results of this experiment, Milgram wrote, "It is the extreme willingness of adults to go to almost any lengths on the command of an authority that constitutes the chief finding of the study." When someone has a higher position or more authority than you, the automatic trigger is that whatever that person says must be true. The FAA found that many errors by flight captains were not challenged or corrected by other members of the crew. This blind obedience to position and authority resulted in catastrophes. One airline, concerned about this evidence, tested their own flight crews via flight simulators. They created conditions that would lead to mental overload and emotional stimulation. The captains (in one study) would make fatal mistakes at a critical moment. The airline was shocked to find that 25% of the flights would have crashed because the subordinates did not take corrective action and challenge the position of the plane's captain. Learning how to persuade and influence will make the difference between hoping for a better income and having a better income. Beware of the common mistakes presenters and persuaders commit that cause them to lose the deal. Get your free report 10 Mistakes That Continue Costing You Thousands and explode your income today. Kurt Mortensen's trademark is Magnetic Persuasion; rather than convincing others, he teaches that you should attract them, just like a magnet attracts metal filings. He teaches that sales have changed and the consumer has become exponentially more skeptical and cynical within the last five years. Most persuaders are using only 2 or 3 persuasion techniques when there are actually 120 available! His message and program has helped thousands and will help you achieve unprecedented success in both your business and personal life. If you are ready to claim your success and learn what only the ultra-prosperous know, begin by going to http://www.PreWealth.com and getting my free report "10 Mistakes That Continue Costing You Thousands." After reading my free report, go to http://www.PreWealth.com/IQ and take the free Persuasion IQ analysis to determine where you rank and what area of the sales cycle you need to improve in order to close every sale!
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