PR  

With the international movie based on Dan Brown's book The Da Vinci Code breaking box office records around the world, its time to look into the secret world of the media.

How do you crack Da Media Code and get your message across clearly and consistently in the media.

Well, for some ...read more

Writing and submitting press releases isn't the same as writing and submitting articles about your business. Press releases have a much greater degree of credibility among hard copy publications and major current affairs orientated websites alike. They may be published as released, amended or changed completely to suit the publisher.

Seven ...read more

It is very easy to get some free publicity for your online business. You can start with taking a crash course on how to write a press release and then put together a media kit. There are many details online on how to go about it, on how to present ...read more

Did you know that 85% of Non Profit Fundraising every year is acquired from direct individual donations?

That 85% consists of large and small donations but it is the steady stream of small donations that keep most nonprofits afloat.

One should plan and forward his or her steps careful if the organization ...read more

Charity avails so much as the old adage goes.

Most of us like to help others and you don't have to go too far out of your way to give. In some cases, you need only walk right out your back door.

Charity is one of the best ways to advertise your ...read more

Though the press release is the most common Public Relations tool, it is just one of the many means to gain free publicity. Here are some other avenues to explore:

By-line articles can be written about your area of interest and can be published either online or in niche publications that ...read more

When you shortlist a PR firm, you do so on the basis of its sector knowledge, its understanding of your objectives and the pitch it makes. However, though the firm maybe technically competent, you still need to evaluate whether it is the right one for you. Here some questions to ...read more

If you have a low budget or no budget your advertising campaign can still be done for free, and a small business owner can get free ads with large publishers.

Magazines and other print publications have an ad to content ratio to maintain for legal reasons, and sometimes an issue has ...read more

Between PR and advertising, many online businesses today prefer PR services because of two good reasons: one, PR is cheaper than advertising; and two, PR services are lasting in effect when it comes to promotions. But we could also argue that given PR as a cheaper commodity and effective in ...read more

It doesn't matter if you have hundred of thousands of employees, or just three, employee surveys are still necessary to ensure a smooth running organization. However, conducting surveys is more than just handing out forms and getting your employees to answer. To ensure the accuracy of survey data, you, as ...read more