PR  

In two previous columns, we talked about how quality management attracts Publicity, or PR. Nearly every company is constantly trying to attract the attention of the media. What brings the media to a company’s door? That’s what every public relations man or woman would love to know. For this is ...read more

I’m what we in the business (the “business” being journalism) call a poacher turned gamekeeper – that is, a journalist turned press officer. As a reporter I spent a huge part of my day sifting through a slush pile of press releases, all sent out by eager business owners desperate ...read more

Brochures, broadcast plugs and press releases – don’t call them public relations. Call them what they really are, valuable tactical devices which public relations calls upon from time to time to move a message from here to there.

Nothing more, nothing less, and certainly not public relations’ Mother strategy which (1), ...read more

As a PR professional, you are there in support for your client and its company. But how much support would you be willing to give to your client? Would you be supportive of all your client’s rants? At most times though, PR experts are becoming to sheepish to act on ...read more

An organization’s reputation, branding, profitability, growth, and future success depend on how effectively they reach and motivate their targeted audiences. Public relations specialists are communication and media professionals acting as advocates for businesses, hospitals, medical professionals, corporations, universities, nonprofit associations and other organizations. Their specialty is building and promoting positive ...read more

Businesses from all over the world are always searching for
ways to get more publicity. You can let thousands of people
know about your service, your store, or your new products
without paying a penny.

Whether you want to make more sales, or get an offer on
...read more

Newsletters are sent for various reasons like to abreast customers of the latest happenings inside the company in terms of various product launchings, new business policies and regulations, upcoming events, news about the achievements of the company and its employees and other stuffs that might be deem interesting and helpful ...read more

If you own a small business or professional practice then you know that you need to be fully engaged in marketing your company. You also know that even with word-of-mouth advertising and customer referrals that there is something called attrition and you know if you wish to make more money ...read more

1) No comment!...(abruptly)

2) Off the record…(naively)

3) I want approval before you print it…(imperiously)

4) Don’t say I told you but...(quietly)

5) He/she/it’s lying…(boldly)

6) You didn’t write that down, did you?...(hopefully)

7) Look, I’m offering ...read more

PR without SEO may soon mean no PR at all. A front-page story in a major newspaper might boost your ego, but a top 10 Google ranking will boost your business; if you have any doubt — read on...

The Wall Street Journal is the world’s most-esteemed and widely read business ...read more