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1. Great Public Relations Keywords To Generate M by Tino Buntic Posted on Dec 23, 2006
If you are a public relations professional you know that created a website for your business is easy. Drawing visitors to your site to generate PR leads is the difficult part. Perhaps you are choosing the wrong keywords to focus on. "PR" and "public relations" are both searched for on the ...read more

2. Media Gets Social by Harry Hoover Posted on Dec 23, 2006
Consumer content creation is the big deal online these days. There are at least 30 million blogs online, podcasts galore, as well as nearly 100 million photos available via Flickr. All sorts of new web tools have been developed to enable this new social media, as it is being called. Stowe ...read more

3. Press Release - The First Step Of The Marketi by Kevin Dark Posted on Dec 23, 2006
A press release is usually a definite statement about a new product or service, released singly or simultaneously via the media. There are many ways to issue a press release, i.e. call for a press conference and give a concise statement regarding your product, write a descriptive note and send ...read more

4. Five Ways to Maximise Morning TV Interviews by Thomas Murrell Posted on Dec 23, 2006
Morning or breakfast TV programs are a great way to get your message across. They are usually more informative, relaxed and friendly than current affairs orientated interviews. They are often hosted by a team of two presenters - male and female. This format is a popular genre across the world. It is a ...read more

5. Publicity: How To Capture the Attention of th by Dave Wells Posted on Dec 23, 2006
If your company is the publicly-traded market leader in your industry you can stop reading this because even the most mundane press release about some boring event at your company will make the major media news outlets. For the rest of you, you will have to be more creative ...read more

6. Business Media Marketing: How Good is Your PR by Adrian Pepper Posted on Dec 23, 2006
One of my clients has decided to focus his marketing budget into fewer channels in order to get a larger response from this concentrated spend. So he asked me "Why should I continue to use my Public Relations agency? Why should I invest in PR next year?" Well, I see PR ...read more

7. 7 Key Points For An Event Planning Checklist by Gary Stephenson Posted on Dec 23, 2006
An event planning checklist is extremely important when it comes to organizing a baby shower. If you are in charge of hosting, there are many details so an event planning checklist is definitely the way to go. About six weeks before the baby shower, start planning the event and details ...read more

8. The Legendary Press Release Is Not Always You by Mary Ann Carolyn Dalangin-Tordecilla Posted on Dec 23, 2006
I have been thinking why when you speak about Public Relations, in one way or the other, you will start to speak of press releases too. I know it is not very amusing because it is expected that press releases always go with Public Relations. But then, many people always ...read more

9. Why CEOs Should Trust PR by Mary Ann Carolyn Dalangin-Tordecilla Posted on Dec 23, 2006
In the corporate arena, image is one of the first and most important things to value. Of course, before gaining profit, the companys image should first be well established in order to have a smooth relationship not only within the company but as well as its scope outside. Along with ...read more

10. Using the Business Media in Your Marketing Mi by Jacquelyn Lynn Posted on Dec 23, 2006
Positive exposure in the business media is a strong and often elusive marketing/public relations goal for most companies. At the same time, business writers are always looking for good subject matter experts to use as sources in their articles. Positioning yourself as a valuable resource to members of the business ...read more

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