Email-Marketing  

E-mail or “electronic email,” is this generation’s most popular method of staying connected with everyone all over the world. Basically, this works through a system of protocols and programs that enables the user to create, transmit, and receive formatted messages. First utilized for business purposes, email is now seen as ...read more

Every time we hear the word “email,” the first thing that comes to mind is a computer. Yes, computers have made a large contribution. Anyone can now have all the information that he needs in just a click of the mouse. In today’s world where everything seems to be maneuvered ...read more

One of the greatest challenges in direct email
marketing is building your list. Your most valuable
asset is a list of people who have given you their
permission to email them periodically. The larger that
list is, the better. Here are some ...read more

An email newsletter is a fabulous way to maintain contact with your customers. An email is sent by you on a semi-regular basis; if your customers have time to spend they read it later or delete it. You have given them the liberty to automatically unsubscribe at any time, so ...read more

Building a web site that can make your company’s presence known by numerous clients is said to be easier said than done. But in today’s society, this endeavor, which was quite difficult to achieve before is now made simple thanks to the comprehensive tools and resources made available by several ...read more

I know from practical experience with colleagues and clients, that people are very wary of using email as part of their marketing contact strategy. Because of abuse by spammers, business people are afraid of the medium and they resist using it. The matter is also made complex because it's use ...read more

My first "grown-up" reading book had a lasting impact upon my life. This book was "What Katy Did" by Susan M Coolidge. It merited grown-up status because it had no pictures. This lack of pictures was initially a strike against the book: as a junior reader ...read more

The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost effective ways to contact prospects and ...read more

Email is cheaper than direct mail but that’s not why
you should embrace it.

Your non-profit organization should be communicating
with donors and members by email for four strategic
reasons.

1. Involve

Email, by its very nature, is interactive. Your readers
expect to see links ...read more

You must give the readers the ongoing opportunity to “opt out” or “unsubscribe” and stop receiving your emails. This requires you to have an auto-responder so that you can automatically "unsubscribe" anyone that requests it. If you convince people to accept your emails and give you their email ...read more