Customer-Service  

Which is more important the technology or the customer?

The one thing about the online world you can be sure of is change.
It seems like every day there is a new technology being added
which will make the internet more accessible.
As online marketers, we strive to ...read more

Customer service today is getting worse. Win customers over
and you build your business for life. Proven by the leader
in the industry -- Nordstrom's. Nordstrom's customer
service keeps improving and they continue to drive others
out of business because of it. Here ...read more

There is a widely accepted principle of human behavior that goes something like this. "Your actions tell the world how you expect to be treated." Look all around you and you will find that the truth of this statement is as evident as the clothes you wear.

So, if you don't ...read more

However, in the world of business, this cliché may not necessarily be true. Sometimes it can be more like ‘Out of Site, Out of Mind’.

Your existing clients are your most important business assets. They are already aware of the exceptional products or services that you provide and you have already ...read more

You want customers. I want customers. We all want customers. And traffic alone is not enough. We need “interested” customers. Customers ready to listen, ready to buy. So you may find yourself asking, what do they want anyway?.... and how can I get them ...read more

I wish I had a nickel for every time someone said to me, "Oh, you do Mystery Shopping; I always wanted to do that!" I think most people do find the thought of posing as a customer and reporting back on how they were treated, rather intriguing. But ...read more

With customers being smarter, more cost conscious, more product knowledgeable and more demanding, improving customer service has become a major focus within many businesses. In Customer Satisfaction is Worthless; Customer Loyalty is Priceless, author Jeffrey Gitomer contends the real solution is shifting the paradigm away from customer service to ...read more

CRM was supposed to bring companies closer to their clients. The basic idea was to; find out what a client wants and needs, give it to them, and get them to be your client for life.

But as with all good technology, it hasn't actually brought the sales teams, marketing departments, ...read more

What is your customer saying about you? Do you really know? Does your customer really know who you are?

If you don't know what your customer thinks about you, your business, your product and your services, then you might as well close shop!

A customer is the lifeblood of every business and ...read more

It’s bound to happen sooner or later – yes, even to you and your business. Sometime or other, you will make a blunder that upsets a customer. It may be an employee mistake (honest or intentional), it could be a defective product, it could even be an unreasonable expectation on ...read more