You've heard the saying, "Image is everything." It's not only true, it's also a commanly-used slogan in advertising. Businesses like McDonalds ("I'm lovin' it") and AllState Insurance ("You're in good hands") use slogans, or tag lines, to help build brand identity. It's part of a bigger-picture marketing strategy and ...read more
I remember, as a child, raptly watching a Saturday morning adventure TV show where the hero was captured by the “bad guys” who gave him the “Ancient Water Torture” in order to extract secret information. Seems our hero was tied down while an endless amount of water was dropped ...read more
When studying brand name marketing and line extension on a product it is necessary to look at reasonable, relative and current case studies. Too often academia and business colleges that produce MBA students are too busy looking at the past and what worked then or did not work. ...read more
Don’t spend too much money and time developing psychological profiles and conducting research of competitors, or allowing inside executives to invent colors that would make them feel good about the company. It’s more important to connect your identity to your customers and what you can do for them. ...read more
Archie is our little adopted Terrier dog I rescued a few years ago. Archie goes to the groomer every few months.
Last week, it was time once again and I wanted to find a new groomer, closer to home. (NOTE: The groomer I was going to was a commodity that I ...read more
While marketing and branding are alike in some ways, they are also sometimes mistaken as the same business action. This is not true, but definitely understandable on the two can be misconstrued as the same.
There are several brand tools that can also fall into the marketing category. This ...read more
Okay, so you've been in business a while. You have a few different services you offer. You have regular clients who know, like, and trust you. So now it's time for me to ask you, do you have a signature line of products and services, each one ...read more
A logo design, commonly known as a logo, is the graphic element of a trademark or brand, set in a special font or arranged in a particular but legible way. The color, shape, typeface, etc. of a logo should be distinctly different from others on the market. It is a ...read more
A logo is part of a corporate identity. The objective is to provide a perfect logo design that will uniquely represent the company all over the world. The logo, or brand, is not just an image, but is the embodiment of an organization. Creating a logo is one of the ...read more
Hi ... My name is The waitress who gets your coffee is named Jenny. The attendant at the service station is Mike. Vinny is your door man. Nametags make it possible for you instantly know at least another person's name, and opens the door for ...read more
